( Case Study • )
Heathcliff Comics
Heathcliff Enterprises Inc. is the home of the iconic comic strip Heathcliff, created by George Gately in 1973 and now written and illustrated by Peter Gallagher. As the brand approaches its 50-year legacy, Heathcliff Enterprises continues to expand the character’s cultural footprint through publishing, licensing, merchandise, digital content, and new storytelling formats. With a loyal global fanbase and a growing presence across social media, experiential events, and entertainment platforms, the company is actively evolving Heathcliff into a modern, multi-channel IP while honoring its classic comic heritage.
Heathcliff Enterprises Inc. is the home of the iconic comic strip Heathcliff, created by George Gately in 1973 and now written and illustrated by Peter Gallagher. As the brand approaches its 50-year legacy, Heathcliff Enterprises continues to expand the character’s cultural footprint through publishing, licensing, merchandise, digital content, and new storytelling formats. With a loyal global fanbase and a growing presence across social media, experiential events, and entertainment platforms, the company is actively evolving Heathcliff into a modern, multi-channel IP while honoring its classic comic heritage.
2018 – 2026
Working alongside the creative team behind Heathcliff, I helped define and evolve the brand’s modern identity across multiple platforms. This included brand management, digital strategy, web development, product design, and ecommerce implementation to support new merchandise collections and licensing opportunities. I also developed marketing campaigns, experiential event materials, and digital content to expand Heathcliff’s reach to new audiences while honoring its iconic legacy.
