Creative Director, Marketing Specialist

( Case Study • )

Candela Lofts

Creative DirectionBrand PositioningBrand IdentityWeb DevelopmentUX / UIAdvertisingSEOBrand MessagingArchitectural Visualization

Redefining “luxury”, where design and environment are in perfect balance. Located in the northern enclave of Hoboken, New Jersey, Candela Lofts is an intimate condominium building with 9 state-of–the-art lofts. Each residence has been carefully designed for the modern urbanite, with open floor plans, private terraces, expert finishes and on-site parking. Candela Lofts has earned the disction of being the first Passive House at this scale in New Jersey. Candela Lofts building delivers the highest levels of indoor comfort as well as healthy, clean indoor air while dramatically reducing the amount of energy consumed.

Redefining “luxury”, where design and environment are in perfect balance. Located in the northern enclave of Hoboken, New Jersey, Candela Lofts is an intimate condominium building with 9 state-of–the-art lofts. Each residence has been carefully designed for the modern urbanite, with open floor plans, private terraces, expert finishes and on-site parking. Candela Lofts has earned the disction of being the first Passive House at this scale in New Jersey. Candela Lofts building delivers the highest levels of indoor comfort as well as healthy, clean indoor air while dramatically reducing the amount of energy consumed.

Hoboken, NJ

2018

For Candela Lofts, I created marketing and digital assets that reflect the building’s innovative Passive House design and elevated residential experience. The project included brand messaging, website development, and architectural visualization to showcase its modern loft layouts, premium finishes, and commitment to sustainable living. These elements position Candela Lofts as one of Hoboken’s most forward-thinking luxury residences.