Creative Director, Marketing Specialist

( Case Study • )

Edge Lofts

Creative DirectionBrand PositioningBrand IdentityWeb DevelopmentUX / UIAdvertisingSEOSocial Media AdvertisingCopy WritingBrand MessagingSales CollateralDigital MarketingArchitectural Visualization

Edge Lofts offers the opportunity to rent an exceptional residence in one of Hoboken’s most sought after communities. Every detail was designed for a healthy, active life, from the in-house fitness center to the environmentally conscious, LEED certified construction. Spacious floor plans offer numerous options and personal touches for renters in search of a distinctive residence that breaks the mold.

Edge Lofts offers the opportunity to rent an exceptional residence in one of Hoboken’s most sought after communities. Every detail was designed for a healthy, active life, from the in-house fitness center to the environmentally conscious, LEED certified construction. Spacious floor plans offer numerous options and personal touches for renters in search of a distinctive residence that breaks the mold.

Hoboken, NJ

2019

My work on Edge Lofts supported both the original vision created by Bijou Properties and its continued stewardship under Advance Realty Investors. I developed refreshed brand messaging, crafted marketing content, and produced architectural visualizations and web assets to highlight the building’s sustainable design, boutique character, and high-end lifestyle offering. These materials help communicate the property’s unique blend of luxury living and environmental performance.