Creative Director, Marketing Specialist

( Case Study • )

Great Hearing Benefits

Brand StrategyArt DirectionWeb DesignWeb DevelopmentUX / UIAdvertisingSEOGoogle AdsSocial Media AdvertisingCopy WritingSales Collateral

Great Hearing Benefits (a GN ReSound company) provides hearing care solutions and member benefit programs designed to make hearing health more accessible, affordable, and convenient. Through partnerships with major insurers, employer groups, and nationwide provider networks, GHB delivers discounted products, modern hearing technology, and coordinated care services to members across the U.S. The organization bridges consumer experience with clinical expertise, helping people improve quality of life through better hearing while supporting providers with advanced tools, education, and patient engagement resources.

Great Hearing Benefits (a GN ReSound company) provides hearing care solutions and member benefit programs designed to make hearing health more accessible, affordable, and convenient. Through partnerships with major insurers, employer groups, and nationwide provider networks, GHB delivers discounted products, modern hearing technology, and coordinated care services to members across the U.S. The organization bridges consumer experience with clinical expertise, helping people improve quality of life through better hearing while supporting providers with advanced tools, education, and patient engagement resources.

Chicago, IL

2022 – 2025

I partnered with Great Hearing Benefits to modernize their brand communication and digital presence. The project included developing a comprehensive messaging framework, designing and building a user-friendly website, and producing marketing assets tailored to members, providers, and partner organizations along with extensive national digital marketing campaigns. The work highlights GHB’s hearing care solutions, reinforces its partnership with GN ReSound, and supports growth across its nationwide network.