( Case Study • )
LXE Hearing
LXE Hearing brings together leading hearing technology brands Eargo, Lexie Hearing Powered by Bose, and hearX to make hearing care more accessible and affordable.
The innovative LXE Hearing Benefits program was developed to address gaps in traditional hearing coverage through an individual limited-benefit insurance solution. Combining trusted hearing aids, clinically validated screening, reduced out-of-pocket costs, and expert virtual support, the program offers a simpler, more affordable path to better hearing.
LXE Hearing brings together leading hearing technology brands Eargo, Lexie Hearing Powered by Bose, and hearX to make hearing care more accessible and affordable.
The innovative LXE Hearing Benefits program was developed to address gaps in traditional hearing coverage through an individual limited-benefit insurance solution. Combining trusted hearing aids, clinically validated screening, reduced out-of-pocket costs, and expert virtual support, the program offers a simpler, more affordable path to better hearing.
2025 – 2026
Hudson Projects partnered with LXE Hearing to establish the brand positioning, messaging strategy, and marketing communications for its innovative insured hearing benefits program. The engagement included developing the core value proposition, audience-specific messaging, and brand narrative, followed by the design and production of B2B sales collateral, broker marketing materials, and a multi-audience website. The work created a cohesive communications platform to introduce the program, communicate its benefits, and support partner engagement and consumer adoption.
